HEART, HUSTLE, SWAGGER

In the popular but still young world of Pro Kabaddi Leagues, Dabang Delhi Kabaddi Club was just one of the many teams. With limited star power among players and a nascent viewership, Dabang Delhi was not finding favour with the fans, even when they were winning.
To recruit genuine fans and believers, we went back to the core their origin – Delhi. We highlighted the city of Delhi as the real source of guts, grit, glory and all things Kabaddi.  With ‘Bura na Mano Dilli hai’ as the new triumphant war cry, we created multiple expressions of the Delhi fire that fuels the club and its fans. This newfound spirit gave the team its most glorious winning spree in its history and the thing they needed the most, true fans.